Job Description

About the Role

We are seeking an experienced, growth minded Chief Executive Officer to lead a franchise organization through its next phase of expansion. The ideal candidate is a strategic operator who knows how to scale systems, strengthen franchisee performance, elevate brand standards, and build a culture that drives long-term enterprise value.

This leader will be responsible for overall company performance, operational excellence, brand development, franchisee success, and the execution of a strategic roadmap that supports aggressive, sustainable growth across multiple markets.

Key Responsibilities

Strategic Leadership & Vision

• Define and deliver the long-term vision for the brand, ensuring alignment across the organization.
• Lead strategic planning, market expansion, and enterprise-wide initiatives that drive growth and profitability.
• Partner closely with the Board to set priorities, establish KPIs, and evaluate business opportunities.

Franchise System Growth & Performance

• Lead national and regional growth strategies, including unit expansion, franchise sales, and new market entry.
• Oversee franchise development pipelines and ensure new franchisees are qualified, trained, and supported for long-term success.
• Strengthen franchisee relationships, fostering trust, transparency, and accountability.

Operational Excellence

• Build and optimize operational systems that support consistent execution across all units.
• Drive continuous improvement around training, guest experience, quality, and brand standards.
• Ensure supply chain, technology, and support structures scale alongside unit growth.

Brand Development & Marketing

• Oversee brand positioning, marketing strategy, and consumer engagement initiatives.
• Ensure consistent brand messaging across all owned and franchised locations.
• Partner with marketing and product teams to drive customer acquisition, retention, and overall brand loyalty.

Financial Management

• Own full P and L responsibility for the franchise system.
• Manage budgeting, forecasting, and financial planning with discipline and rigor.
• Improve unit-level economics and enterprise profitability through smarter systems, cost controls, and revenue initiatives.

Team Leadership & Culture

• Build, lead, and develop a talented leadership team capable of executing a high-growth strategy.
• Create a culture of accountability, performance, transparency, and collaboration.
• Ensure the organization attracts, retains, and develops top industry talent.

Innovation & Growth Initiatives

• Identify new revenue streams, product opportunities, and partnerships that enhance the brand’s value proposition.
• Champion technology, training, and infrastructure improvements that strengthen the franchise system.
• Evaluate M and A opportunities where applicable.

Qualifications

• 12+ years of executive leadership experience, ideally within franchising, retail, consumer services, or food and beverage.
• Proven track record leading multi-unit or franchise operations at scale.
• Strong financial acumen, with full P and L leadership and a history of driving profitable growth.
• Exceptional operator with deep understanding of franchisee relations and performance improvement.
• Experience scaling teams, opening new markets, or leading system-wide transformations.
• Clear communicator with strong decision-making, strategic thinking, and leadership presence.
• Ability to thrive in a dynamic, fast-growing, high-accountability environment.

What Success Looks Like

• A stronger, more scalable franchise system built on operational discipline and brand consistency.
• Improved franchisee performance and satisfaction.
• Accelerated unit growth and market expansion.
• A culture of excellence, clarity, and execution.
• Enhanced enterprise value and a thriving brand ready for its next phase of growth.

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