Job Description

The Senior Director of Marketing & Communications is a strategic leader responsible for developing, executing, and overseeing comprehensive marketing and communication strategies that enhance brand awareness, drive engagement, and support business objectives. They provide visionary leadership to ensure consistent messaging across all channels, strengthen stakeholder relationships, and promote a positive brand reputation. This role is part of executive leadership, internal teams, and external partners to align marketing efforts with organizational goals and ensure a cohesive brand presence in the market.

Knowledge & Experience Requirements

• Knowledge & Experience Requirements
• Bachelor’s degree (B.A.) plus minimum 5 years of experience in digital and social media, marketing and communications
• Strong communication, interpersonal, and organizational skills
• Excellent communicator, ability to work cooperatively as a member of team
• Ability to prioritize and organize projects
• Excellent understanding of media and marketing fundamentals
• Healthcare experience preferred
• Bilingual is required
• Demonstrates ability in training and leadership
• Valid State of Florida driver’s license required
• Must have knowledge of computer office/clinical software
• Must be able to read, write and understand the English language

Essential Functions

• Develop and execute a comprehensive strategic plan that aligns with the organization’s vision, mission, and business goals
• Implement integrated marketing campaigns to drive brand awareness, customer engagement, and revenue growth.
• Enhance brand awareness and reputation by strengthening the organization’s market presence through consistent messaging, branding, and storytelling across all platforms.
• Lead internal and external communication strategies to enhance engagement and align them with business objectives.
• Oversee external communications, including media relations, public relations, and stakeholder engagement.
• Build and maintain strong relationships with media partners and stakeholders to amplify the organization’s voice.
• Oversee digital, social media, content, and traditional marketing strategies to maximize reach and impact.
• Spearhead a media plan budget, ensuring efficient allocation and maximum ROI.
• Leverage emerging trends and technologies to keep the organization at the forefront of the industry.
• Manage budget and resources efficiently, ensuring optimal use of resources and return on investment.
• Collaborate with vendors and agencies to achieve high-quality deliverables within budget constraints.
• Develop and implement proactive crisis communication strategies to protect the organization’s reputation.
• Anticipate potential risks and respond effectively to public relations challenges.
• Measure and optimize performance by using analytics and insights to refine strategies for continuous improvement and the success of marketing and communication efforts.
• Foster a culture of collaboration, innovation, and accountability.
• Manages public relations efforts, media outreach, press releases, crisis communications, corporate reputation, and influencer relations.
• Protects and enhances the company’s public image, positioning it favorably in the media and public perception.
• Evaluate success through media coverage, brand sentiment, and stakeholder trust.
• Support Board relations through the development and management of tailored communications and thoughtful gifting programs.

* Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Other Duties

• Maintains required licenses, certifications or mandatory skill updates.
• Complies with all policies, local, state and federal laws and regulations.
• Promotes positive employee engagement, teamwork, mutual respect and safety work practices.
• Performs other duties as assigned.

Supervisory Responsibility

• May serve as an interim department leader depending on need

Physical Requirements

• Must be able to lift and/or move up to 50 pounds and push/pull up to 250+ pounds, walk, climb stair or ladders, stand on feet for extended periods of time, etc.

Disclaimer

The job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time.

EEOC Statement

CHS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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