Marketing Manager | Sleepy Tie®
📍 Hybrid (mainly in-house) | Framingham, MA
Sleepy Tie® is a fast-growing e-commerce beauty startup revolutionizing modern hair routines. We’re looking for a Marketing Manager to own strategy, communication, execution, and optimization across channels; working closely with leadership, our content & social team, and external partners.
This is a hands-on role for someone who thrives in organized chaos, loves beauty brands, and knows how to turn standout creative into scalable results. You’re obsessed with influencer marketing, TikTok, organization, and everything current in beauty culture.
What You’ll Do:
• Lead marketing strategy, efficiencies, and optimization across all channels
• Manage freelancers and agency partners for seamless execution
• Oversee marketing tools & workflows (email, SMS, influencer, Meta ads, project management, etc.)
• Collaborate closely with social & content teams to optimize strategy across social, web, SMS, and email
• Maintain and evolve brand voice and brand guidelines
• Plan and execute launches, promotions, and sales alongside the Creative Director/CEO
• Build and refine marketing & influencer processes to support rapid growth
• Handle marketing and PR communications
• Initiate and manage brand collaborations and partnerships
What We’re Looking For:
• MUST HAVE: 3–5 years of experience in e-commerce and/or startup marketing
• Applicants without this experience will not be considered
• Extremely organized with strong multitasking skills
• Collaborative team player who values clear communication & accountability
• Experience managing freelancers and/or agencies
• Proficient in Google Suite + Shopify
• Bonus: experience with SMS/email platforms and Meta ads
• Strategic thinker with a positive + feedback oriented mindset
📩 How to Apply
Message us directly or email your resume to
info@thesleepytie.com
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