Job Description
Director of Marketing (Exempt)
Department: Marketing
Reports To: Chief Operating Officer
FLSA Status: Exempt (Administrative)
Position Summary
The Director of Marketing plays a strategic leadership role in shaping and executing the company’s marketing vision. This position is responsible for developing and implementing comprehensive marketing strategies that drive brand awareness, community engagement, and sales growth. The Director oversees all digital and traditional marketing initiatives, manages the division’s marketing budget, and collaborates cross-functionally to align marketing efforts with business goals.
Key Responsibilities Strategic Planning & Execution
- Develop and implement data-driven marketing plans tailored to market conditions and community needs.
- Monitor division goals, sales velocity, and marketing KPIs to adjust strategies and ensure alignment with company objectives.
- Advise the Division President and Sales Team on marketing and advertising initiatives.
- Represent the division in corporate marketing meetings, reporting on progress and recommending strategic adjustments.
Campaign Management & Analytics
- Lead the execution of digital and traditional marketing campaigns across multiple platforms.
- Analyze traffic, inventory, and sales data to optimize marketing effectiveness.
- Present weekly and monthly reports on web, social media, and community traffic analytics.
- Evaluate and report on the success of marketing activities against sales goals.
Team Leadership & Collaboration
- Train and mentor new sales team members in marketing techniques and brand standards.
- Lead the launch of model homes and community openings across the division.
- Collaborate with internal departments to ensure marketing materials and messaging are consistent and up to date.
Budgeting & Vendor Management
- Create and manage the division’s marketing budget, present monthly updates to leadership.
- Evaluate and recommend sponsorships and partnership opportunities.
- Ensure all marketing collateral is accurate, timely, and aligned with brand standards.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Minimum 5 years of progressive marketing experience, preferably in real estate or homebuilding
- Proven ability to lead marketing strategy and execution across digital and traditional channels
- Strong analytical, communication, and project management skills
- Proficiency in marketing analytics tools, CRM platforms, and social media management
Work Environment & Compensation
- Full-time, salaried position with eligibility for performance-based bonuses
- Compensation commensurate with experience and strategic scope of role
Benefits
Flintrock Builders offers a robust and employee-centric benefits package designed to support your well-being, financial security, and work-life balance. As a full-time exempt employee, the Director of Marketing is eligible for the following benefits:
- Health Insurance: Coverage begins on your first day of employment. Flintrock Builders covers 100% of the employee's premium.
- Dental & Vision Insurance: Available after 90 days of employment.
- 401(k) Retirement Plan: Vested immediately with a 100% company match up to 4% of your salary, capped at $12,000 annually.
- Group Term Life Insurance: Company-paid coverage equal to one year’s salary. Additional voluntary life insurance options are available.
- Paid Time Off: Flexible leave policy with generous paid holidays (approximately 15 annually). Additional sabbatical leave available after five years of service.
- Caregiver Leave: Up to 12 weeks of 100% paid leave for primary caregivers and 4 weeks for secondary caregivers following the birth or adoption of a child.
- Bereavement Leave: Up to 5 days of paid leave for the loss of a loved one.
- Employee Emergency Assistance Fund (EEAF): Financial support available for unexpected personal hardships, reviewed anonymously by a senior leadership committee.
- Lake House Access: Complimentary use of the company lake house for personal getaways.
- Employee Home Purchase Discount: Eligible to purchase a Flintrock home at a discounted rate every five years, subject to specific conditions.
- Office Use on Weekends: Employees may reserve the office space for personal events, with cleaning fee reimbursement.
- Unlimited PTO: Encouraged with proper coordination and performance expectations.
Physical Requirements
- Mobility & Posture: Must be able to remain in a stationary position up to 50% of the time
- Lifting & Carrying: Frequently lift and/or move up to 10 pounds; occasionally up to 25 pounds
- Visual & Auditory Ability: Requires close vision for digital content review and the ability to hear/respond in meetings and presentations
- Travel: Occasional travel to model homes, community sites, and corporate meetings
Work Environment
- Office Setting: Primarily based in a professional office environment with occasional visits to community sites
- Technology Use: Daily use of marketing platforms, analytics tools, and standard office software
- Team Interaction: Regular collaboration with sales, design, and executive teams; requires strong interpersonal communication
- Schedule: Full-time exempt position; standard business hours with occasional extended hours for events or campaign launches
Equal Employment Opportunity
We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Job Tags
Full time, Work at office, Immediate start, Flexible hours, Weekend work,