Job Description
Windsor is seeking an Email Marketing Specialist to handle execution of all day-to-day email marketing and SMS activities. The ideal candidate must be detail oriented, a self-starter, a creative thinker, analytical, deadline driven and constantly looking for new opportunities to improve performance and operational efficacy for programs and campaigns.
Job Responsibilities:
- Production and execution of all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA and scheduling
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
- Manage and execute against email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts and internal stakeholders. Communicate and coordinate changes to the marketing calendar across departments
- Drive message and content personalization using available customer data such as web behavior and purchase history
- Devise and execute A/B tests, manage testing calendar, record results and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time and new features intended to drive performance lift
- Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices
- Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails and transactional emails
- Constantly look for new ways to improve programs overall through new technology, tools, partners, trends and best practices
- Monitor deliverability and list hygiene to minimize unsubs, subscriber list health and any ISP/inbox delivery issues
- Perform render testing across devices, email clients and ISPs to ensure that emails are rendering correctly for majority of subscriber base
- Provide regular reporting on campaign performance including opens, clicks, conversions, revenue, unsubscribes, etc. Identify low performance and advise on actionable opportunities for improvement
- Other duties as assigned
Qualifications:
- Bachelor’s degree in marketing or related field preferred
- 2-3 years managing an email marketing program and hands-on experience using ESPs and automation tools such as Bronto, Listrak, Cordial, Klavyio, Attentive, Bluecore, Cheetah, Saleforce, etc.
- Experience with Liveclicker, Radar, AppsFlyers, Tapcart a plus
- A creative eye when it comes to email content including subject lines, preheaders, body copy, CTAs and content
- Strong project management skills and can take projects from ideation to execution, outlining a project plan and timeline to execute against
- Analytically minded and constant desire to improve KPIs and drive against goals. Familiarity with tools such as Google Analytics, Looker, UTM tracking and tagging, ESP dashboards and other marketing analytics tools
- Self-starter and resourceful, with ability to find creative solutions to challenges, deal with ambiguity, able to adapt to changes and move campaigns and projects forward at times with minimal direction
- Proficient in Microsoft: Word, Excel, and PowerPoint or Google Docs, Sheets, and Slides
- HTML/CSS knowledge a plus
- Photoshop experience a plus
- Shopify experience a plus
- Retail & fashion brand experience a plus but not required
Job descriptions are merely a summary of the position. Duties and responsibilities are subject to change and may include any other that management finds necessary to successfully maintain business operations.
WINDSOR EQUAL OPPORTUNITY EMPLOYER
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