Job Description

Key Responsibilities:

• Develop, execute and optimize email marketing campaigns, including promotional emails, newsletters, and automated drip campaigns.
• Segment and personalize email lists to optimize engagement and conversion rates.
• Manage email automation workflows, ensuring timely and relevant communication.
• Analyze email campaign performance using key metrics (open rates, click-through rates, conversion rates, etc.) and implement data-driven improvements.
• A/B test subject lines, content, and send times to maximize effectiveness.
• Ensure all email communications comply with best practices, legal regulations (CAN-SPAM, GDPR), and brand guidelines.
• Collaborate with the design team to create visually appealing and engaging email templates.
• Work with CRM and marketing automation platforms (e.g., Responsys), to execute campaigns efficiently.
• Represent the email marketing team in meetings, providing campaign updates and strategic recommendations
• Ensure data accuracy, segmentation, and list integrity, including timely scrubs of opt-outs and dynamic content targeting
• Collaborate with cross-functional teams (marketing, analytics, IT, etc.)
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, etc.)
• Basic HTML and SQL experience preferred
• Stay up to date with industry trends, emerging technologies, and best practices in email marketing.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in email marketing or a related digital marketing role. Including 2 years of personnel management
• Proficiency with email marketing platforms and automation tools. Preferably Responsys experience
• Strong analytical skills and experience with email performance metrics and reporting.
• Excellent copywriting and editing skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of HTML/CSS for email design is a plus.

Competencies:

• This role must be able to develop and maintain a deep understanding of the Responsys platform to plan, launch and refine email campaigns.
• This role must be able to develop and execute an A/B testing road map with the goal of improving email performance and driving more revenue.
• This role must be able to analyze email KPIs daily/weekly to optimize overall database health for better inbox delivery.

Job Tags

Similar Jobs